Piloting Palm The Inside Story of Palm Handspring and the Birth of the BillionDollar Handheld Industry eBook Andrea Butter David Pogue Kostenlose Bücher GZG

Piloting Palm The Inside Story of Palm Handspring and the Birth of the BillionDollar Handheld Industry eBook Andrea Butter David Pogue PDF GNF

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The definitive behind-the-scenes story of the visionary team that launched the handheld industry.

Palm insider Andrea Butter and New York Times columnist David Pogue -- with full, exclusive cooperation of the company's founders and more than fifty key Palm and Handspring executives -- tell the riveting tale of the start of an industry constantly in the headlines. The origins of this volatile industry began with the tiny team who beat staggering odds to turn the PalmPilot into a billion-dollar market and later took their ultimate vision to Handspring, now Palm's most powerful rival.

Many of today's current events relating to the competition in this industry are forecasted in this important business drama. The authors take an unprecedented look at how the visionary founders of the industry led one of the most successful startups in history to succeed against all odds-including a shoestring budget, shortsighted corporate partners, and competition from Microsoft. The roller-coaster ride is full of insight into the bungles of venture capitalists, the allure and pitfalls of partnerships with giant corporations, and the steely determination needed to maintain entrepreneurial and visionary independence. With gripping accounts of the last-minute crises that almost torpedoed the PalmPilot on the eve of its unveiling, and the triumphant, unprecedented reception of Palm in the marketplace, as well as the glimpses into the future of this industry, this book is as entertaining as it is instructional. Key revelations include

* The principles of business, economy, and product design that led Palm to succeed where billion-dollar corporations like Apple, Motorola, and Casio had failed.
* Important moments in technological development of the handheld such as the secret "Easter egg," a software surprise planted in the Palm software that nearly sank launch plans.
* Unique insight into the showdown with Microsoft, and 3Com's tragic decision not to make Palm independent that led Palm's founder Jeff Hanwkins and CEO Donna Dubinsky to take their vision elsewhere.
* The ongoing competition between Palm and Handspring. The new rivals to contend with including Sony.
ebook,Andrea Butter, David Pogue,Piloting Palm The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry,Wiley,Corporate Business History,BUSINESS ECONOMICS / Corporate Business History,Business Economics,Business Economics/Industries - Computers Information Technology,Business Management,Business / Economics / Finance,Business/Economics,Computer Industry (Economic Aspects),Computer industry - United States,Computers/General,Corporate Business History - General,General,Handspring Visor (Computer),History Of Specific Companies,Industries - Computers Information Technology,PalmPilot (Computer),Pocket computers,Pocket computers.,Wirtschaft / Betriebswirtschaft,Computer industry,United States

Piloting Palm The Inside Story of Palm Handspring and the Birth of the BillionDollar Handheld Industry eBook Andrea Butter David Pogue Reviews :

The definitive behind-the-scenes story of the visionary team that launched the handheld industry.

Palm insider Andrea Butter and New York Times columnist David Pogue -- with full, exclusive cooperation of the company's founders and more than fifty key Palm and Handspring executives -- tell the riveting tale of the start of an industry constantly in the headlines. The origins of this volatile industry began with the tiny team who beat staggering odds to turn the PalmPilot into a billion-dollar market and later took their ultimate vision to Handspring, now Palm's most powerful rival.

Many of today's current events relating to the competition in this industry are forecasted in this important business drama. The authors take an unprecedented look at how the visionary founders of the industry led one of the most successful startups in history to succeed against all odds-including a shoestring budget, shortsighted corporate partners, and competition from Microsoft. The roller-coaster ride is full of insight into the bungles of venture capitalists, the allure and pitfalls of partnerships with giant corporations, and the steely determination needed to maintain entrepreneurial and visionary independence. With gripping accounts of the last-minute crises that almost torpedoed the PalmPilot on the eve of its unveiling, and the triumphant, unprecedented reception of Palm in the marketplace, as well as the glimpses into the future of this industry, this book is as entertaining as it is instructional. Key revelations include

* The principles of business, economy, and product design that led Palm to succeed where billion-dollar corporations like Apple, Motorola, and Casio had failed.
* Important moments in technological development of the handheld such as the secret "Easter egg," a software surprise planted in the Palm software that nearly sank launch plans.
* Unique insight into the showdown with Microsoft, and 3Com's tragic decision not to make Palm independent that led Palm's founder Jeff Hanwkins and CEO Donna Dubinsky to take their vision elsewhere.
* The ongoing competition between Palm and Handspring. The new rivals to contend with including Sony.

ebook,Andrea Butter, David Pogue,Piloting Palm The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry,Wiley,Corporate Business History,BUSINESS ECONOMICS / Corporate Business History,Business Economics,Business Economics/Industries - Computers Information Technology,Business Management,Business / Economics / Finance,Business/Economics,Computer Industry (Economic Aspects),Computer industry - United States,Computers/General,Corporate Business History - General,General,Handspring Visor (Computer),History Of Specific Companies,Industries - Computers Information Technology,PalmPilot (Computer),Pocket computers,Pocket computers.,Wirtschaft / Betriebswirtschaft,Computer industry,United States

Piloting Palm The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry - edition by Andrea Butter, David Pogue. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Piloting Palm The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry.

 

Product details File Size 3465 KB Print Length 376 pages Publisher Wiley; 1 edition (April 30, 2007) Publication Date April 30, 2007 Language English ASIN B000PY3ZHG

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